Diagnose
We trace the real buyer journey, inspect the evidence, and record the baseline before changing a thing.
- You receive
- Opportunity map + baseline
- Your part
- One kickoff and read-only access
- We move when
- A measurable opportunity is clear
Ontario × LagosWorking globally
We find where qualified buyers hesitate, then improve the message, website, and sales journey around their decision.
- $950Revenue Snapshot · 5 business days
- $3,500Full Revenue Leak Audit · 10 business days
- Refundif the readout is not useful
How buyers choose now
Your next buyer asks an AI before they ask you.
Shortlists now form in search results, AI assistants, and peer threads before anyone fills in your form. If your website does not make you easy to describe, someone clearer gets the call.
BIGWEB builds for both readers: the person deciding and the machine briefing them.
Which firm should we trust to fix our B2B website? Shortlist three.
Illustration only. Firm names are placeholders, not real assistant output.
- 01
Found
Search engines and AI assistants can read, trust, and repeat what you do, who it is for, and what it costs.
Structured data, crawlable scope and pricing, a clear entity description - 02
Understood
A buyer gets the argument in seconds, without a sales call to translate it.
Positioning, message hierarchy, proof placed next to each claim - 03
Chosen
The path from interest to a booked conversation has no friction, no doubt, and no dead ends.
Conversion journeys, qualification, measurement, and fast follow-up
The Revenue Leak Audit now checks all three, including how AI assistants describe you today.
See what the audit checksWhy growth stalls
We have traffic. Why aren't we getting sales?
A common growth-team question
More traffic cannot repair a broken chain between message, trust, interaction, qualification, and measurement.
Messagecomprehension leak
Buyers cannot explain the offer.
Traffic arrives, but the value, audience, or next step takes too long to understand.
Trustevidence leak
Claims arrive before proof.
The website asks for belief without supplying context, credible evidence, or clear risk reduction.
Flowinteraction leak
Mobile friction interrupts decisions.
Slow responses, cramped controls, and unclear journeys make high-intent actions harder than they need to be.
Measurelearning leak
Reporting stops at traffic.
Without a useful baseline and event model, the team cannot connect changes to qualification, pipeline, or revenue.
Selected digital systems
Proof should arrive before the pitch.
Explore all work
Final live project interfaceOpen project B2B compliance SaaSPositioning + conversion system
Slatebridge
Turning a dense compliance platform into a clearer buying decision.
- Observed result
- +82%
- Measured over
- 12 weeks after launch
Final live project interfaceOpen project Premium home commerceCommerce journey sprint
Morrow & Vale
Making a considered purchase feel as deliberate online as it does in store.
- Observed result
- +50%
- Measured over
- 16 weeks, including the autumn collection launch
Client-approved project screenshotOpen project Professional financial servicesAuthority website + qualification flow
Portline Capital
Giving sophisticated buyers enough proof to start the right conversation.
- Observed result
- +59%
- Measured over
- 14 weeks after launch
Strategy, interface, engineering and measurement—treated as one commercial system.
Bring us the constraintWhere are you now?
Pick your stage. Get the right first move.
Every growth stage has a different constraint, so it needs a different starting point. Choose the one that sounds like you and see the path we would recommend, with prices up front.
Start here
10 business daysRevenue Leak Audit
$3,500Find and rank the leaks between attention and pipeline, with evidence.
Explore Revenue Leak AuditThen · Build
4–10 weeksRevenue Website System
From $12,000Rebuild only what the evidence says is holding you back.
See scope and pricingThen · Compound
Initial 3-month engagementConversion Partnership
From $3,500/moKeep shipping measured improvements so each win becomes the new baseline.
See scope and pricing
Not sure yet? Start small, with no risk: if the Revenue Snapshot or Revenue Leak Audit is not useful, we refund it. The Revenue Snapshot ($950) is fully credited toward the Revenue Leak Audit ($3,500) within 14 days, and $1,750 credited toward a qualifying follow-on engagement started within 30 days.
Compare all six engagements The method
A loop, not a waterfall.
Diagnose the constraint. Ship the right intervention. Use evidence to decide what earns the next move.
No mysterious black box. No 47-slide reveal. You can see what is happening, why it matters, and what moves the work forward.
Prioritize
Every finding is ranked by likely commercial impact, confidence, and effort. The reasoning stays visible.
- You receive
- Ranked experiment brief
- Your part
- A focused 30-minute review
- We move when
- Scope and success metric are agreed
Design
We reshape the message and journey from wireframe to high fidelity, tying every decision back to the brief.
- You receive
- Wireframes + final design
- Your part
- Two concise async reviews
- We move when
- The experience answers the brief
Build
The approved experience becomes a fast, instrumented product. Measurement ships with the work.
- You receive
- QA-ready staging build
- Your part
- One guided staging walkthrough
- We move when
- Quality and tracking both pass
Validate
We launch, compare against the recorded baseline, and let observed behaviour—not preference—lead.
- You receive
- Results report vs. baseline
- Your part
- A plain-English results review
- We move when
- Keep, improve, or revert is decided
Compound
Winners become the new baseline. What we learned re-ranks the next highest-value opportunity.
- You receive
- Updated growth roadmap
- Your part
- One monthly decision session
- We move when
- The next constraint enters the loop
Numbers carry a method
What could more website enquiries be worth?
The starting values are examples, not your analytics. Replace monthly visits and enquiry rate with yours; refine the optional sales details if you know them. No email gate.
Make the estimate yours
Your site today
Enquiries150
Qualified53
Won11
Booked$126K
A quick estimate needs only your monthly visits and enquiry rate.
People who reach your site
/mo
Visitors who get in touch
%
Optional Refine with sales details3 inputs
If you know these figures, the estimate can reflect your sales process more closely.
Enquiries that become real opportunities
%
Opportunities that become customers
%
Enter all revenue in US dollars
$
Now explore what could change
Relative improvement in visits becoming enquiries
%
Illustrative estimateOver 12 months
Potential additional booked revenue$227K
Based on a 15% relative conversion lift. Modeled range: $113K–$408K.
| Metric | Conservative+8% | Expected+15% | High+27% |
|---|---|---|---|
| Added qualified leads / mo | 3.9 | 7.9 | 14 |
| Pipeline created | $567K | $1.1M | $2M |
| Booked revenue | $113K | $227K | $408K |
| Realized revenue | $99K | $198K | $357K |
Based on your inputs, the modeled opportunity over 12 months is approximately $113K–$408K in booked revenue. This estimate is illustrative and not a guarantee.
Assumptions — all editable above
- Pipeline = added qualified leads × contract value. Opportunity value created, not money received.
- Booked = pipeline × your qualified-to-won rate. Deals signed.
- Realized = booked, less deals created too late in the horizon to have closed, assuming a 1.5-month average sales cycle.
- Conservative is half your expected improvement; High is 1.8×. Change the expected figure and all three move.
- Improvement applies to the session-to-lead rate only. Traffic, qualification, close rate and contract value are held constant.
- No seasonality, compounding, or churn is modeled. Figures are rounded — no false precision.
InsightsBetter questions.
Better questions.
Better decisions.
Clear frameworks for teams improving an offer, a buying journey, or the systems behind both.
Enter the libraryQualification
Fair questions.
Straight answers.
The process should be clear before you share business information or commit to a call.
What begins when I request an audit?
A short qualification process. We review your website, goals, traffic context, and measurement maturity before recommending an audit, a focused sprint, a redesign, or no engagement at all.
Is the audit free or paid?
Revenue Leak Audit is a $3,500 fixed-fee engagement. It covers one acquisition-to-action journey and up to five priority pages and is delivered within 10 business days. We confirm fit and required access before payment. If the readout does not give you at least five specific, evidence-backed actions, tell us within 7 days and we refund the full fee.
Why are your prices published?
Because a buyer should know the range before giving up an hour to a call. Every engagement has a published floor, tiers where scope varies, a scope sheet listing what is and is not included, and milestone billing. Smaller first steps credit forward, so starting small never costs you twice.
What do you need from us?
Initially, only enough context to understand the business problem. If deeper analysis makes sense, Bigweb will agree the minimum access needed. Measurement access should be read-only wherever possible.
How do you measure commercial impact?
The work begins with a baseline and a defined business metric. Changes are instrumented so results can be compared against that baseline, with attribution limits stated rather than hidden.
Can you work alongside our internal team?
Yes. Bigweb can provide a focused intervention or work with your existing marketing, design, engineering, and sales teams. The right operating model is agreed during qualification.
Which platforms do you work with?
The diagnostic approach is platform-agnostic. For implementation work, share your stack during qualification and Bigweb will confirm fit before scoping the engagement.
When is conversion work worth it?
Usually when there is a proven offer, meaningful traffic, and enough conversion volume to measure change. Earlier-stage businesses may need positioning or acquisition work first; Bigweb will say so when that is the better answer.
Do you help us show up in AI search and assistants?
Yes, as part of the work rather than as a gimmick. The audit checks how ChatGPT, Perplexity, and Google AI Overviews currently describe you, and our builds ship with structured data, crawlable pricing and scope, and an llms.txt brief. Nobody can guarantee an AI will recommend you; we make you easy to understand, describe, and verify.
What if we do not need a redesign?
Then a redesign should not be sold. The right answer may be a messaging fix, a focused journey sprint, better measurement, or no website engagement at all.
Two ways to start
Let's find the revenue your website is leaving behind.
Start with a $950 review of your most important page, or go straight to the full audit. Both are fixed price, credited toward the next step, and refunded if they are not useful.
Starts with a short qualification form · hello@bigwebdigital.com